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Search results for “TV ad”
Ctrip launches first travel concept store in Dubai International Airport
07/25/2018
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10:18:02 AM
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The travel concept store at Dubai Airport is the first time Ctrip has brought its superior standards in customer service offline.
Major factors impacting hotel website conversion and solutions
02/05/2018
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8:31:38 PM
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Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
Priceline rethinks digital advertising in favor of TV
11/07/2017
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4:00:22 PM
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Priceline plans to ramp up brands marketing spending on TV and reduce digital marketing spending. Estimation shows Priceline’s digital ad spend in 2017 could reach $4.3 billion.
Booking.com's China plan: Localization is more about re-invention
12/08/2017
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11:36:52 PM
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“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017
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2:17:46 PM
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Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
TripAdvisor’s new CFO says quality hotel content is key to instant booking conversion
10/30/2017
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7:12:01 PM
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TripAdvisor’s new chief financial officer Ernst Teunissen said that TripAdvisor is applying renewed energy into getting accurate, complete descriptions of hotel attributes to drive more direct bookings through the platform.
Counting on technology to overcome breakdown in personalization
07/24/2017
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4:35:01 PM
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The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Singapore start-up BeMyGuest raises $8.5 million after Series A funding
07/14/2017
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3:35:38 PM
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Online tour-booking platform BeMyGuest announces a total equity funding of USD 8.5 million at the close of Series A round of funding.
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